Why I Wear Lugano

Discover why these extraordinary individuals choose Lugano to express their unique spirit and values.

Extraordinary individuals, driven by commitment to excellence, community, and making an impact.

Georgina Bloomberg

“The values that Lugano represents have always resonated deeply with me."

Equestrian & Philanthropist

Equestrian, Animal Rights Champion, and Philanthropist, Georgina Bloomberg combines her passion for sport with a heartfelt dedication to animal welfare. As Vice President of Animal Aid USA and a board member of the Hampton Classic Horse Show, she actively promotes humane treatment of horses. Her commitment extends to leadership roles with the ASPCA and the United States Equestrian Team Foundation, reflecting her lifelong devotion to animals and community.

Pernilla Ammann

“I think an extraordinary life to me would be to take chances, to take risks.” 

Animal Activist & Philanthropist

Dedicated animal welfare advocate and philanthropist with a distinguished record of service. She currently serves as Director-at-Large for Brooke USA, a nonprofit organization committed to improving the lives of working equines and their communities in the developing world.


CHARLIE & LING ZHANG

“What drives me personally is building family values and community value. I tell all my coworkers: your success is my success.”

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