Why I Wear Lugano
Discover why these extraordinary individuals choose Lugano to express their unique spirit and values.
Extraordinary individuals, driven by commitment to excellence, community, and making an impact.
"To create opportunities for amazing young people and to be around people who have that passion is very inspirational to me."
Animal Activist & Philanthropist
Animal Activist and philanthropist, Pernilla has built a diverse and impactful career. With a deep passion for equestrian welfare, she is a Director-at-Large of Brooke USA, a non-profit organization dedicated to improving the lives of working equines and their communities in the developing world. Pernilla is also a committed patron of the arts, having served on the board of the Michigan Opera Theatre.
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Jane Holzer
“If anyone is wearing Lugano you can really tell—it doesn't look like any other jewelry”
Muse & Philanthropist
Businesswoman, muse and arts supporter, recognized for her contributions to the Norton Museum of Art and the Palm Beach community.
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Sheila Johnson
"Lugano is very special in my life because they've always been there through my charities"
