Our Difference


Our jewelry is a gateway into a world where art and craftsmanship are celebrated, and relationships come first. From the moment you are welcomed into one of our salons, you will discover extraordinary jewels that proudly represent the wearer and a company dedicated to creating remarkable experiences, with philanthropy at its core.


Challenging Conventions

We are constantly innovating and seeking new ways to bring beauty to our world. Our vanguard designs push the boundaries of what is possible, paired with inventive materials that reshape the definition of rarity. Similarly unparalleled is our in-house diamond expertise, with unique and custom-cut stones creating moments of unexpected elegance for our clients.

A Family Affair

The Lugano Experience

We believe in bringing people together, with our thriving community the beating heart of Lugano. Nurturing meaningful, long-lasting relationships enables us to curate unforgettable experiences that are exclusive, specialized and personally tailored to our clients.


An Experience to Remember

Our salons resemble an intimate, personal residence—a space that feels like home. We invite you to spend time with us and discover our wearable works of art, at ease and immersed in our world of one-of-a-kind jewels.

Lugano is passionate about enriching lives and strengthening relationships through community building.


Changing Lives

Being deeply involved in the communities we operate in brings us closer to those we live beside and allows us to focus on what is important to us and our clients. We play a leadership role in creating positive change and invite clients to join us in supporting initiatives and institutions that make a difference on a local level.


The Equestrian Lifestyle

Our CEO and co-founder Moti Ferder’s passion for the equestrian world was ignited during childhood visits to his family’s ranch. Lugano can be found at marquee equine events throughout the U.S. and Europe, and has a history of championing the equestrian community through partnerships with the Global Champions Tour, New York Empire, and professional show jumper and fellow philanthropist Georgina Bloomberg.

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