Our Mission

Founded on a desire to transform the way people shop for jewelry, we are dedicated to crafting exceptional experiences for our clients.

Our Beginnings
Founded in 2005 in Newport Beach, California, Lugano set out with a vision to redefine the jewelry experience. By offering extraordinary, one-of-a-kind pieces, fostering a sense of community, and placing philanthropy at the heart of the business, the brand introduced a new, elevated approach to luxury retail.

To create exquisite jewelry and curate incredible client experiences that are unparalleled in every way.

Making a Difference
Lugano was established with a commitment to philanthropy and making meaningful contributions to the communities we are invested in. We collaborate with more than 100 non-profit organizations across the US and UK, and invite our clients to join us in fostering lasting, positive impacts.

Uniquely You
Lugano operates without constraints, unbound from strict design principles. As advocates of self-expression, we are free to explore far-reaching influences, experiment with the unique and unconventional, and reimagine classics.