Our Mission

Founded on a desire to transform the way people shop for jewelry, we are dedicated to crafting exceptional experiences for our clients.

Our Beginnings

Founded in 2005 in Newport Beach, California, Lugano set out with a vision to redefine the jewelry experience. By offering extraordinary, one-of-a-kind pieces, fostering a sense of community, and placing philanthropy at the heart of the business, the brand introduced a new, elevated approach to luxury retail.

OUR VISION

To create exquisite jewelry and curate incredible client experiences that are unparalleled in every way.

Remarkable Experiences

The Lugano community is united not just by the jewelry we wear but by the experiences we share. By partnering with organizations in the equestrian, arts and culture, and culinary industries, we delight in bringing people together to make unforgettable memories.

Remarkable Jewelry

We challenge the status quo of the jewelry industry, thinking without limits and striving for something different and exciting with each new creation. Forging our own path, we push the boundaries of what is possible through our use of innovative design and materials.

Our Community

Making a Difference

Lugano was established with a commitment to philanthropy and making meaningful contributions to the communities we are invested in. We collaborate with more than 100 non-profit organizations across the US and UK, and invite our clients to join us in fostering lasting, positive impacts.

Our Jewelry

Uniquely You

Lugano operates without constraints, unbound from strict design principles. As advocates of self-expression, we are free to explore far-reaching influences, experiment with the unique and unconventional, and reimagine classics.