CHIEF OPERATIONS OFFICER and MANAGING DIRECTOR
Co-founder and COO of the luxury brand Lugano Diamonds, Idit Ferder is responsible for keeping a strong pulse on the business and overseeing all operations company-wide. As the backbone of the company, her department designs and brilliantly executes all of Lugano’s stunning salons across the nation as well as managing all the internal operations. Idit never stops pushing forward the brand’s identity.
Her spark for creativity took root at a young age with an open mind and inquisitive perspective. This instinct to chase intellectual pursuits led to an array of educational accomplishments, garnering her degrees in history and English literature from Tel Aviv University, as well as studies in American History, Human Resources and Mediation.
Her commitments to the company and the community, both locally and abroad, create the heartbeat of Lugano side-by-side with founder, owner, CEO, and husband, Moti Ferder.
In tandem with Moti, Idit continues to be hands-on with many charitable organizations. She currently serves as a board member for the Orange County Museum of Art and had previously served on the Jewish Federation’s Women's Philanthropy Board. A great supporter in the Jewish community, Idit has been involved with the Israeli Expo since its inception and has chaired the event for many years.